Website Analytics Leverage Advanced Analytics to Understand Visitor Behavior Companies study web site visitor activity to understand customer and prospective buyer interests, improve web site design and navigation, and increase the profitability of the online sales process. By tracking and analyzing web traffic patterns, site navigation, page views and transactions, online marketers can design more compelling web sites and give visitors better incentive to buy and return. With the low switching costs present on the Web, companies know that a visitor's experience must offer enough value to induce repeat visits. Companies rigorous in their analytical approach to online merchandising and/or sales are realizing lower marketing costs, higher online revenue and improved customer loyalty. Highlights Investigate online visitor behavior trends – Define and track paths of interest, group related pages and combine customer data with web traffic data to understand the behavior of particular visitor segments. This information will allow you to optimize the website design to induce specific visitor actions. Uncover marketing opportunities - Combining web log information with customer information from other corporate systems provides marketers a unique opportunity to connect customers to page views, allowing offers to include items specifically known to have been viewed by the customer. Real time alerts - Web site managers must be notified immediately when a web site goes down. Other traffic pattern and transaction changes can indicate navigation problems, merchandising errors and personalization errors. BI provides statistical measures of traffic, conversions and page views relative to average for a defined time period and automatically alerts managers of anomalies based on predefined thresholds. Understand marketing campaign effectiveness - Marketing campaigns with Web-based calls-to-action can be effectively tracked near-real-time through web data analysis. Email, web site, and other banner ad campaigns tagged with campaign identifiers can be tracked from click-through to response to closed sale. Understanding the relative effectiveness of list targets, creative design, and offer content allows marketers to optimize their marketing spend.